This Is Not Persuasion
How Advertising Works in 2025
This morning, I told my husband I was stuck on my weekly Substack post. He’s a long-time professional voice actor, and without missing a beat, he said: “How does advertising work, and the idea of persuasion?”
It was a good question. Simple, obvious, and just below the surface of everything we scroll past, click through, or brush off as harmless. In media…
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